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Untitled Document
Ordermate Offers Possibilities for Pizza
Founded in Melbourne in 1998, OrderMate has quickly
become one of Australia’s primary Point of Sale (POS)
solution providers to the hospitality industry. The user
friendly interface, coupled with its ability to significantly
enhance productivity and efficiency, has seen OrderMate’s
nationwide footprint extend to over 500 sites.
OrderMate was originally designed from the ground up
to work in a busy 400 seat La Porchetta Pizza restaurant.
Since then, OrderMate has firmly cemented their leading
position amongst pizza style service venues. Established
just seven months ago on the shores of Sydney’s iconic
Bondi beach, Bondi Pizza has become a local favourite. With
seating capacity for 150 patrons, Bondi Pizza required an
adaptive Solution that would readily meet the challenges
faced in a fast paced hospitality environment. “We have four
OrderMate terminals and three printers in the kitchen. The
system manages the constant menu variations, but more
importantly, my staff, most of whom are casuals, find the
system so very easy to use,” said Co-owner, Mark Ruck.
Few POS Solutions have the ability to manage all the
requirements of an eat-in/take away pizza restaurant, coupled
with a bustling home delivery service. OrderMate’s specialty
CallerID technology, which auto-links with Map suppliers
(including MelWays, SydWays, UBD and now Google!), allows
for the on-demand live display of customer’s locations.
“The OrderMate functionality has significantly improved
the efficiency and speed in which my take away business
operates. I can even track where my drivers are at anytime.
OrderMate was clearly the leader of the pack – I just wish
I’d implemented it years ago! It’s a top class solution that’s
available at a very competitive price,” said Renato Iozzolina
of Sampes Pizza in Outer Eastern Melbourne.
For one of the most authentic pizzas outside of Naples,
head to E-Lounge & Zonzo and speak to owner-operator
Bart Crescia. Bart struggled for years to see the benefits of
a Point of Sale solution until he gave OrderMate a go. “I just
couldn’t justify the cost of a system like this but after I had
put it in, I regret I didn’t do it years ago!”.

Keeping a larger slice of
profit to your business!
Europa International has two major brands,
Europa Coffee Australia and Insanity Slush.
They were established by a team with a strong
background within the food retail industry, to
provide genuine old fashioned customer service
along with high quality equipment, consumables and
related products, which they believe is genuinely
lacking in the retail industry.
“We established Europa International with
a clear direction on customer service, as our
products and consumables are already of a very
high standard. Europa has distribution to all the
major cities across Australia, with a strong focus on
metro and regional development,” Europa General
Manager, Josh Ingham, said.
The Europa Coffee Australia brand is positioned
in both the traditional cafe espresso coffee market
as well as the non traditional bean to cup espresso
market with a wide range of Swiss, Italian and
German made equipment, ranging from small home
machines to large commercial machines capable of
outputting over 1,000 coffees per day.
The Insanity Slush brand services the slush/
granita market, with hand-made Italian equipment,
Australian made syrups, powders and frappes.
With a strong direction on developing new and
exciting products for the food retail sector, it has
recognised that it is a key market for both the
company’s brands. “The Pizza sector of the food
industry is a large focus for both of our brands.
With the experience we have in the industry, we
are here to provide retailers with cost effective
coffee and/or slush solutions, where they can make
fantastic GP on their investments.”
“Europa is working hard to assist the retailer to
educate the consumer about the quality of their
products and is also working closely with our
suppliers to constantly develop new and improved
equipment, consumables and products for our
retailers to take to the market,” Mr Ingham said.
“Europa International is committed to working
with many of our corporate customers, therefore
we are constantly developing exclusive and
individual branded POS and Marketing materials to
assist the retailer to create interest in the products
in store, but to also give the consumer a sense of
credibility as well.”
The Europa range of products varies in pricing.
However, through their partnership with a large
equipment finance company they are able to offer
both competitive and flexible finance solutions for
retailers wishing to purchase equipment.
“We are able to supply high quality equipment at
and our extensive and exclusive range of products
and consumables are at realistic and competitive
pricing. Obviously, the less the cost for the retailer,
then the higher the margins are to the consumer.”
“Fortunately our suppliers have spent decades
in research and development to ensure that
the equipment, products and consumables that
we supply are perfectly suited to the day to day
operations and requirements within the pizza and
related industries.”
“At Europa we do not want to limit ourselves to
one particular market or size of the market. We
already market and supply businesses from the small
operators to major chain retailers. Both of our
brands are clearly focussed on the retailer, we will
only ever commit to what we can 100% deliver!”
Mr Ingham said. “Many retailers ask me about
service, and to be honest, the equipment industry
does not have a strong reputation when it comes
to good and reliable service of coffee and slush
equipment. With this in mind, we ensured that we
chose key suppliers that could offer and guarantee
no greater than a 5 hour* call out within metro
areas”. (*Conditions do apply) We know the longer
the machines are not working, the less product you
are selling, the less money you are making.”
With many pizza and related retailers relying
on the loyalty from their customers, Mr Ingham
said it was crucial for them to be able to provide a
reliable, high quality product at the right retail price
to retain loyalty from the customer, and in most
cases the retailers will only get one chance to make
a strong first impression on potential customers.
“There was a time when coffee was partially
seasonal, but these days the market has changed
where we see many retailers continuing to
turnover great coffee numbers throughout the
warmer months.” Mr Ingham said. “This is where
the slush/granita side of the business comes in,
this is definitely a more seasonal product than
coffee, however with the new products that we
are bringing to market this summer, it will show
that we are mindful of this seasonality as we are
ever developing and introducing products and
promotions that will assist to keep sales up during
the traditionally quieter times of the year.”
Want to know more on how Europa
International can help your business, call us today
on 1300 ESPRESSO (1300 377 737).
New features for a long-established
specialist point of sales system
EATA has been processing orders for PIZZA and
other fast foods for over 15 years. It started as a
pizza delivery system for a number of Pizza Hut
stores in Australia but has grown and expanded to
now become a fully featured Point of Sale System
for the fast food industry. While it still has a strong
focus on Pizza delivery the complex menu building
found in pizzas can be easily applied to many other
businesses. Sandwiched and salads bars are an
example.
The developers of EATA have always prided
themselves that they listen to the clients.
Improvements and enhancements are due to client
feedback and requests. We have a customer wish
list of ideas that is continually being actioned and
released to existing clients. We love to hear from
our users to tell us what they think would make
their business better or easier.
EATA has been in active high pressure use
for years with extensive customer testing and
improvements. EATA has all of the required and
expected features as well some unique ones that
a innovative store owner can implement for even
greater returns.
My wish is that all shops using a point of sale
system whether it is EATA or another, use the
system to do more than just create a sales docket.
In the past we have seen some users identify
lost customers by use of the marketing reports.
It was possible to identify clients who had been
regular customers but had not ordered in some
time. It was seen that another shop had targeted
the area with coupons thus leading to the loss of
the clients. With that knowledge the shop owner
could reengage those clients with his own targeted
marketing and reclaim the clients for his own.
Many reports and features often go unused that
could add real value to the shop and help in making
better use of marketing budgets.
Some of the significant recent features are;
Kitchen screen to allow a display of orders
waiting to be made. The system supports up to 9
different kitchen screens with each catering for a
specifically assigned menu category. The bar can see
the drinks and the kitchen can see the pizza orders.
Reporting;. The call centre system can get
reports based on each remote site. Thus it would
be possible to have all calls via a single call number.
There is a new summary of orders by time to assist
with staff rostering. Additional reports are added
on a regular basis.
A screen design especially for touch screens
with larger buttons is available. The menu can be
provided a customised background just for your
shop.
All of the features of EATA are impossible to list
here. Basically it has what you need. The ability to
If interested the system is available to trial just to
experience the system and how it can benefit your
business. In these tight economic times knowing
your sales figures and being able to monitor your
business is essential. With an investment of only a
couple of dollars a day - EATA is the answer.
European tradition. Aussie flavour.
Mount Eyre Vineyards combines a European family
tradition of winemaking with a generation of experience in
Australian viticulture.
From our roots in Greece and Italy, the Tsironis and
Iannuzzi families have an unbroken involvement in wine
extending back centuries, tilling their vines and offering wine
to friends and visitors alike.
Mount Eyre Vineyards has been energetic and innovative,
typifying the modern Australian wine industry, to produce
distinctive high quality regional wines for the pleasure
of wine drinkers. As well as domestic sales, Mount Eyre
Vineyards enjoys an expanding export market.
Mount Eyre Vineyards’ Australian vineyard story started
in Broke, in the Hunter Valley, where the Three Ponds
vineyard lies on the sandy loam river flats of Monkey Place
Creek. Planted in 1970 by Neil Grosser, it is still carefully
managed by Neil and his son David today. In Broke, Mount
Eyre Vineyards have over 30 acres of Semillon, Chardonnay,
Chambourcin and Shiraz.
To any astute judge of vineyards, Mount Eyre Vineyards’
second property, the Holman Estate, Pokolbin, represents a
most exceptional site. In the heart of the Hunter Valley, its
deep red loams have proven their worth and been shown
by history to be the backbone of many great Hunter Valley
red wines. Here 16 acres are planted to shiraz, merlot
and viognier. It is also the site of Mount Eyre Vineyards
guesthouse and olive grove, where we produce a small
quantity of premium olive oil.
Mount Eyre Vineyards currently a broad selection of
wines to suit different budgets and tastes. The Mount Eyre
range displays abundant fruit-driven flavours that have made
Australian wines popular all around the world. Included in
this range is our innovative sparkling wine, Neptune, and a
rosé. The Three Ponds reserve range is for the astute wine
drinker, who appreciates the subtleties of flavours and ageing
fine wines. The Holman and Heirloom range of wines are
only made in select years and in small parcels to highlight the
best our vineyards have to offer.
The range of wines delivers great value for money
and something different for your patrons to enjoy. Given
that these wines are not found in the large bottle shop
chains, stocking these wines offers pizzeria owners an
excellent opportunity to provide high-margin wines to their
customers whilst still offering excellent value.

The Best Fryer in the World Period
Pitco is well known in the industry for its
high efficiency fryers and their new series is
no exception. The Solstice Supreme, a major
breakthrough in fryer design, has the highest gas
efficiency rating and the lowest cost of ownership
in the industry.
Solstice Supreme’s smart simple design eliminates
all of the failure prone moving parts found in older
high efficiency fryers. Pitco also offers automatic
self-cleaning burners (patent pending). A 30-second
automatic self cleaning burner procedure is
triggered with the matchless ignition system,
ensuring burners stay clean all day, every day,
providing optimal burner efficiency.
And of course, all Solstice Supreme fryers
incorporate Pitco’s standard ‘No Blower’ design.
The new burner and baffle squeeze more heat out
of your dollar by causing a “scrubbing action” of the
flame. The result is a baffle that becomes radiant
much faster, leading to quicker recovery times and
higher cooking efficiency, while still maintaining it’s
high efficiency combustion.
Pitco’s Solstice Supreme fryer category has more
gas models that achieve the Energy Star Rating
than any other manufacturer. Less moving parts
and no fragile ceramic burners to crack or blowers
to clean means greater reliability, less required
maintenance and longer life…saving you real money.
Call our sales staff today to discuss mix and
match options for any Supreme Fryer to create
your own custom design: 1300-SPYRAL.

Custom Pizza Boxes for the
Independent Pizza Shop Owner
Founded in 2001, Austasia is a 100% Australian
owned company serving the food industry for
its packaging requirements. They are driven by
“Understanding, creating and delivering value” for
their customers.
As a diversified packaging company Austasia
manufactures and supplies various packaging
products for the food industry in Australia. They
collaborate with several packaging companies and
raw material suppliers around the globe to develop
and offer products of genuine value to their
customers.
Austasia products adhere to internationally
recognised food safety standards and quality
control guidelines. Only first class quality cardboard
is used, so you get a first class printing job every
time. A new program offered allows smaller pizza
shops as well as large franchises to order custom
printed pizza boxes in quantities from as low as
5,000 boxes per size to any larger quantity. They
also offer generic printed boxes and a complete
line of beautifully designed stock artwork pizza
boxes and other packaging products. Some of
Austasia’s other packaging solutions include:
aluminium containers, foil rolls, cling wraps, plastic
containers, aluminium lined paper bags (kebab and
chicken bags), and cups.
To learn more about how you can get custom
printed boxes and other packaging needs contact
Austasia. Call JD on (02) 9725 1168 or 0406-976-
911 to find your nearest distributor.
You can email them at info@austasiapackaging.com.au or visit www.austasiapackaging.com.au.
Please Note: Austasia is not a direct supplier to
Pizza shops. Austasia boxes can only be purchased
through distributors unless otherwise they do
not have a distributor allocated for your area.
Distributor enquiries are welcome.

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