Magnet Update
By Tom Boyles | PMQ Staff

I have received a lot of calls and emails concerning article on magnets titled Sticking Around? That ran in the February/March issue of PMQ's Pizza Australia. If you didn't get a chance to read the article, it can be found online at www.pmqaustralia. com. Many readers were looking for resources to purchase the die-cut magnets that were mentioned. PMQ has done a bit of research and found some sources that can produce die-cut magnets for use in marketing strategies like the one mentioned in the February issue. Those resources are listed below. If you would like to refresh your memory on the marketing use of die-cut magnets, here is a short bit from that issue. Visit PMQ's Pizza Australia's web site for the entire article.

"Loyalty Programs: Magnets can serve as you calling card, but I have also see their success as being used as a loyalty program. One particular pizza shop had all of their magnets cut into "slices". With each order over $30, customers were given a slice magnet. Once they obtained enough "slices" to make a full "pizza' the customers could redeem them for $20 in free food. Taking six magnet "slices" to make a full "pizza" required at least six orders (at at least $30 each), which meant at least $180 in sales at a cost of about $6 or $7 food costs. Another added benefit was that the magnets could be recycled to other customers when they were redeemed."

Magnet Resources:

AustMag
Unit 2 13 Brennan Way
Belmont WA 6104
(08) 9477 5505
www.austmag.com.au
sales@austmag.com.au
Does offer die-cut

Dandy Badges And Magnets, Waterloo
824-828 Elizabeth St
WATERLOO NSW 2017
(02) 8396 7700
www.dandy.net.au
info@dandy.net.au
Does offer die-cut

Magnet Express
P O Box 318
YAGOONA NSW 2199
(02) 9709 3418
www.magnetexpress.com.au
info@magnetexpress.com.au
Does offer die-cut

Mister Magnets
PO Box 1327
Tullamarine, Victoria, 3043
1300 MAGNETS (1300 624 638)
www.mistermagnets.com.au
sales@mistermagnets.com.au
Does not offer die-cut

Vivid Promos
PO Box 1483
Noosaville BC, Queensland 4566
(07) 5449 1555
www.vividpromos.com.au
leilani@vividpromos.com.au
Does offer die-cut