Espresso Makes It Easy
By Darrel Vecchio | BIZMATRIX

The pizza is flowing through to your customers and now it is time to earn a little more cash from that area in the shop that is begging for a profit machine. You need to give your customers a little bit extra to keeping them coming back, and to lift the average customer purchase with a value added product. To do it differently than your competition!

The cold drinks fridges seem to be doing the job; you have settled the drinks and combo deals and you want to get into cappuccinos ,coffee, espresso or another product. Fully licensed pizza cafes generally have a cappuccino espresso coffee machine to compliment their full pizza and restaurant menu. I hear you say, “I am not a Barista (coffee maker). How will I teach my staff to froth milk and make the perfect espresso?” What is the best method or equipment? What is the best type of machine? What is the best coffee system? What is the best coffee or milk I should use?

With the delivery-/takeaway-only or small dine-in style pizza shops, the manual style coffee machine is not an option, unless the shop has spare staff that are trained in making and serving espresso/ cappuccinos. Generally in a smaller pizza shop or a pizza-only store, there are few pizza makers or staff who can be trained easily to make a good coffee with a manual style espresso coffee machine.

In previous articles we discussed how to make the perfect espresso using a Barista (coffee maker person) with an espresso machine and coffee bean grinder. The traditionalists would argue that to make a great coffee or cappuccino you need a Barista and a manual style coffee machine and that fully automatic machines, or vender style machines, fail to deliver that great coffee and/or cappuccino. This was true several years ago; however technology has moved forward at a great pace. There is a great choice of machines that deliver great espresso and cappuccino consistently and good quality at the push of a button. Does the techno-cappuccino maker mean the death of the traditional Barista and the manual espresso machines? No! There is a place for both methods, both technologies.

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