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PMQ Australia - July 2007 Issue
JULY 2007
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TABLE OF CONTENTS
Letter from the Publisher
Stephen Millar tells you what's coming up in this issue of PMQ.
The Dough Doctor Is In
Tom "The Dough Doctor" Lehmann solves your dough problems against. In this issue he discusses whole-wheat and multi-grain crusts and explains the hot press.
Toto's: Australia's First Pizzeria
The first pizzeria in Australia is inducted into the Pizza Hall of Fame and shares their secrets to success over the past 46 years.
Pizza Marketing Strategies
PMQ's Editor-in-Chief, Tom Boyles, delves into marketing ideas for Australian pizzerias. Cross promotion with other businesses and free publicity are among topics covered.
Pizza Capers: Brisbane's New Movers and Shakers
Pizza Capers, founded by Scott Geiszler and Anthony Russo, are aggressively expanding with 18 units. Their successful marketing promotions and tactics, including radio advertisements, gluten-free pizzas, postal drops and direct mail, and sending flowers to women on mother's day are among some of the ploys they use to draw people into their restaurants.
OK Pizza: A Slice of the Shanghai Pie
With China's quick service and fast casual sector on the rise, OK Pizza in Shanghai has gotten a slice of the Chinese pie. Tony Hao, the owner of OK Pizza, started his business in 2005, and by 2006, already had four units opened.
Stones Pizza: A Pizzeria Carved From Stone
Brandon Farrell's initial plan was to open a noodle house in Perth, but when he located a pizzeria that was going out of business, plans changed. Farrell discusses how he and his business partner Richard Galli have crafted the successful business model they now have.
Money Belts: Expanding Your Bottom Line With Conveyor Ovens
Darrel Vecchio puts some of the myths to rest that are stopping the change to conveyor oven technology from traditional methods of using wood-fired ovens or deck ovens.
Previous Issues of PMQ Australia:
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FEBRUARY 2008
DECEMBER 2007
JULY 2007
FEBRUARY 2007
NOVEMBER 2006
AUGUST 2006
MAY 2006
NOVEMBER 2005
JULY 2005
MARCH 2005
JULY 2004
MARCH 2004
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SEPTEMBER 2003
APRIL 2003
JANUARY 2003
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