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PMQ Australia - February 2007 Issue
 FEBRUARY 2007 - TABLE OF CONTENTS
  • Letter from the Publisherpizza marketing, australia, new zealand
    Stephen Millar tells you what’s coming up in this issue of PMQ.
  • Dealing With Unhappy Customers
    Jef and Marc Slutsky of StreetFighter Marketing discuss how to best deal with disgruntled customers. According to the Wall Street Journal, customers who have problems solved quickly and to their satisfaction tell on average of five people…what are your’s saying?
  • The Dough Doctor Is In
    Tom “The Dough Doctor” Lehamnn solves your dough problems again. In this issue he discusses whole-wheat vs. white flour, healthy cheeses and gluten-free bases.
  • Pizza Marketing Strategies
    PMQ’s own Tom Boyles brings you tow more ideas to sell more pizza. In this issue he discusses how to turn your employees into marketing machines using a simple business card and how you can make sure employees are acting the same when you are away as they do when you are there…no more “when the cat is away, the mice will play” worries.
  • Panic Pizza: How to Make a Profit with $6 Pizzas
    Some pizza shops are in the gourmet business and some are in the volume business. One is always asking the question about the other as to how they are making money. Well, in this issue you will learn how Panic Pizza’s systems, POS system, marketing and owners have contributed to a formula for success in the volume pizza business.
  • Rocco’s Italia: Offering Gluten-free Rocks Sales
    There seems to be an emerging trend in Australia and Rocco Sorelle is cashing in on what may be the next maga-trend. While some dismiss the percentage of celiac sufferers, Rocco sees it a different way. He sees a population that is looking for menus that fit their diet that also includes friends and family.
  • The Pizza Matrix Mystery Part 2
    Once again PMQ’s Mystery Shoppers hit the streets. In this issue, Darrel Vecchio goes over the results of a few more pizza shops he has visited and talks about what they are doing right, what they are doing wrong and how to fix the problems. Was your shop one he visited?
  • PMQ’s Pizza Magazine Invades China
    PMQ, Pizza Team Australia and several equipment sponsors just returned from an amazing FHA show in Shanghai, China. You have been reading about the pizza boom there and it was alive and in the flesh…and swarming around the PMQ Pizza Industry Information Center where we crowned China’s first pizza competition winner. See what all the buzz is about.
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    Previous Issues of PMQ Australia: